Alchemy

Alchemy  revert design

Alchemy Juice Co is a cold pressed juice and health food restaurant and shop based on Grafton Street, Dublin. The client wanted to create a brand that felt almost medicinal while also having a playful style.

Alchemy revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design
Alchemy  revert design

Alchemy Juice Co is a cold pressed juice and health food restaurant and shop based on Grafton Street, Dublin. The client wanted to create a brand that felt almost medicinal while also having a playful style. Whilst the client also wanted to stay away from the use of iconic Alchemical symbols, our design focussed on and elements that are commonly known.

Instead I wanted to focus on the etched style of illustration used in Alchemy traditions. We developed a set of illustrated flying characters which represent the idea that natural raw juice elevates us to a higher place. In a way it was poking a little fun at a certain well known brand that fills you with sugar and "gives you wings"!

The furniture and interiors were co-designed by Revert with the client and furniture maker Andrew Burdock.


Awards:
Bronze Bell ICAD Awards 2016
100 Archive Selection 2015

Photography:
Revert Design

Publications:
‘Eat & Go’ Sandu Publishing

IDN Volume 23.2